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high-profile group to enter the Chinese market for electrical heating - electric heating, heating, h by hi joiney
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As Heating A way, electric heating has been mixed. And electric products has been driven (ENSTO) Group change since 2000 in order to debug the Office of the low water to enter the Chinese attitude, the end of 2007 formally established in Beijing Technology & Trade Co., Ltd. En Simu-day (ESMT). Changed from the Office of the Chief Proxy, En Simu-day Technology & Trade Co., Ltd. General Manager Shao Lijun said, "Although electric heating in the mainstream of our country is a non-heating methods, but the company is the agent set up the Chinese market because of ensto optimistic outlook, confidence in promote Electric Heating While development of the industry, so their market share increased steadily. "
Although the electric heating has entered the Chinese market about ten years, we understand that electric heating means the total current market share and not more than ground-source Heat Pump, Floor Heating Heating mode and other new methods. Many people in the industry are on the electrical heating energy consumption and quality problems have been questioned. In this connection, Shao Lijun said that electric heating products have been misinterpreted as "high energy" is some poor quality products or waste Project Caused the greatest victims of this misunderstanding is the industry's practitioners, the act of causing such misunderstandings in the country and there are also many sectors. Domestic electric current market situation or the existence of good and bad, many small manufacturers products not only can not Energy Nor can it guarantee quality, electric products need to install, it should note that in the electric market, therefore, choose the brand of the company, not only can guarantee the quality of the construction on the same time be good pass.
And Shao Lijun also admits that electric heating in our country's most questionable is the energy problem. This is mainly reflected in our current Electricity Tension, especially in the south, the power shortage. Many electric products do not power, but the qualified electric heating products, whether or proved from the theoretical calculations are very consistent with the definition of building energy efficiency. Because electric heating energy-saving products than ordinary water, heat sink conversion, energy conversion rate is high. For example, the three major categories ensto electric heating products, electric conversion efficiency reaches 93% to 99%. Use of electric heating can also save gas, and to better control room temperature, to household heating.
Electric heating as the market on the objective of raising awareness, electric heating market promising. Ensto the projects currently in Beijing Daxing New Town home has been laid 200,000 square meters plot, Olympics Media area, easy-gun Villa District and CapitaLand's Lantern Villas project. In general, due to electric heating with a relatively high initial installation fee, one square meter will cost you a hundred dollars, so its main market is still seeking comfort in high-end market.
Has always been cautious for European companies, why dare to be worth tens of millions of stocking decentralization to the "outsiders" take care of, head of the Chinese market ensto Group Nu Sizhuo (RoyNystrom) answered, "It is optimistic about China's economy before decided to increase investment, through the localization Management, Can occupy a larger and more stable market share. "Establishment of the new agent the company invested several million euros for the group than just a small number of ensto This Investment For the huge Chinese market, the high rate of return is self-evident.
Electric heating in China will usher in new trends, means the first to occupy the first to intervene in the market, its huge market potential profits to ensto gradually localized actively trying to manage the road, hoping to take the opportunity to more good grasp of this huge market, become the market leader in China's Electric. Nu Sizhuo that ensto plans in China will be the role of industry leader brand positioning, from high-end luxury property and income groups in the start of the entire electric industry, market development.
Shao Lijun said the agency set up, the overall market strategy will not change too much, but the strategic layout of the Chinese market may be carried out with the localization of management and implementation of some changes slightly. For example, the regional target markets will mainly settled in the north from some of the southward movement occurred gradually; target users from high-end income residents to the more expanded. These changes and trends from the En Simu-day company Advertisement Travel information on the staff have performance, increased visits to the south to reduce the luxury to increase publicity for the show Public Of ads. Ensto is specialized in research and development, manufacture and sale of electric power systems and Fitting Finnish industrial group, founded in 1958. Ensto power under ensto Group, specializes in heating industry, its products occupy a large Nordic electric heating market share, while sales world wide more than 60 countries and regions.
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